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Tournament Consultant: Friend or Foe?

Written by Chris Werner. Posted in Shark News

Why hiring a tournament consultant is a smart first step.

The first time you plan and implement any fundraising activity, there is a steep learning curve.  Every event has intricacies that are not immediately obvious from the outside.  A golf tournament is no different. It has all the same planning issues as any other event requiring considerable planning and close attention to an event timeline.

There are hundreds of horror stories about charity organizations who decided to host a golf event to raise funds for their good works or companies that want to say “thank you” to employees and customers only to realize that they know little to nothing about how to do the work and don’t know where to turn.  The course is great for ‘day of event” but courses rarely have dedicated folks to do in-depth planning at the beginning and pay attention to the details along the way.

Our difference is that we appreciate what golf tournament planners really do. We appreciate it because we have been in your shoes.  We fully understand the unique needs of golf tournament planners and tournament chairpersons, so we’re poised to meet those needs efficiently and cost-effectively. We recognize how challenging your role is and what you go through day in and out. This makes us an asset not a liability.

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Creating Customer Connections = C3.

Written by Chris Werner. Posted in Shark News

C3 evolves from the certainty that b2b and b2c is still just person to person (p2p) and that it is all about creating a connection between your product / service and the person(s) who needs your product or service.

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Impressions that don’t impress

Written by Chris Werner. Posted in Shark News

We read with great interest the other day a white paper from RealVu which made the simple yet obvious case that “an impression that doesn’t appear in the viewable area of the screen will not be seen and will not leave any impression on the viewer.” It is easy to conclude therefore that not all impressions are equal and that those which are – for lack of a better term ‘invisible’ to the consumer having no value whatsoever.

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