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3 Card Monte Style Marketing

Written by Chris Werner. Posted in Shark News

Smartphones have permanently altered the face and function of marketing as consumers are more frequently engaging in purchase activities across a 3 screen environment (i.e. television, the internet via computers and tablets, and mobile smartphones.) In digital ad parlance this is called “convergence” - we call it "3 card monte", either way it presents both “opportunity” and “challenge.”

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Engagement is the Whole Ball Game

Written by Chris Werner. Posted in Shark News

The reliance on impressions or CTR for a digital ad effort is a deceitful means of measuring success. Any advertiser that allows their ‘agency’ to get away with relying on these measures alone has been fleeced. How do we set up campaigns to really measure success?

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