Given the multitude of options available in the world of event management & fundraising software, how do you know which is best or best for your organization? Over the years, we’ve employed a number of packages, some good, some bad, and some really expensive and what we have come to recognize is that there are a few elements, features, and tools to keep in mind when choosing your software.
Branding is fundamental
Your brand should be as recognized a once bitten apple.
We believe that if you build it (properly) they will come. Our approach is one simple equation: connection = branding.
Strong brands make loyal customers and loyal customers are impervious to “price wars” and bad press. Branding is not just about getting your prospects to choose you over the competition, it is about getting them to see you as the only brand that provides a solution to their "problem" and satisfies their "needs." A sound branding strategy showcases your promise to your customers. This is the foundation of your marketing communications. We never take this task lightly.
Contact us to learn more about how we can help you and your brand.
Ok, maybe it is not that dire, however if you are not heavily into social media marketing you are way behind the curve. Want to get ahead?
You've heard this before - doing the same thing and expecting a different result. So true with so many golf fundraising events. So the question is "How do you get golfers to choose your event over all the others?"
Innovate! Excite! Engage! You do these things by being unlike everyone else. Want to know how?
Building better customer experiences is a sure way to higher profits.
There is no question that the golf industry is in a state of flux. If you read all the trades you hear that play is declining, memberships are drying up, and club after club is failing. So what are clubs doing in response? They are making many of the same mistakes that lots of other industries have made:
There are two quotes which define our marketing philosophy here at Werner Marketing; the first is from Albert Einstein: “The world we have created is the product of our thinking; it cannot be changed without changing our thinking.”
Nowhere is this more applicable than in the world of golf course marketing and promotion.
Clubs cling to the notion that their course will stand out against 200 others in the Golfer’s Guide or some other golf publication; they feel certain that running weekly coupons in the paper – competing by offering deeper and deeper discounts – is a viable strategy for filling the tee sheet hoping that ‘volume’ can save the day; and that their website, boring, static, and without call to action or promotion will differentiate them from the dozens of other courses that have all done the same thing.
Sheer lunacy. And we wonder why clubs fail.
Our company is many things. We are an ad agency. We are a PR firm. We are web developers. We are a mobile developers. We are application developers. We are a social media facilitators. We are sales trainers.
Put it all together and we are a full service – holistic MARKETING COMPANY.
More than just a ‘one trick pony,’ we are highly diversified marketing generalists who can help develop programs to:
- Enhance your branding,
- Prospect for and sell new golfers or members,
- Elevate the customer’s experience at your course,
- Deepen the engagement your current customers have with the brand,
- Enable you to be less susceptible to price wars and discount battles.
You know the business has changed. You probably even know all the reasons offered for the change – both real and rationalized. So the real question is “do you know how to do to fight back and succeed?” Do you have the prescription to cure the illness that is afflicting our business? (If you want our take on this then download our “Prescriptions to reverse illness and make your golf course healthy again.”)
There are lots of companies that claim to be able to help. We are willing to stack our 40 years of marketing experience up against them because we know we have what it takes to cure that which ails our industry.
At the outset I mentioned two quotes, the 2nd belongs to George Bernard Shaw (more often attributed to Bobby Kennedy) “Some men see things as they are and ask why. I dream things that never where and ask why not.”
Let us help you grow your business, excite your customers, and increase profits.
You have secured the golf course. Now you need to know what format best suits your event. Do not let the course tell you what format to choose. See for them a Scramble is always best – it is easy to manage and lets them open the course to other players sooner. So while it might be great for them it may not be great for you and you are the customer.
Choosing a tournament format can make or break your event. Some formats invite participation from all levels of golfers others generate more cash. So think about what ‘success’ means to you and your event. (BTW did you know that there are nearly 100 different formats for golf outings?)
Tournament Terror #1 – Not Enough Players
Without a doubt this is the greatest fear that every tournament organizer has. It fills their days and nights with anxiety and worry. And rightly so.
The number of times that we have seen a field of 100 become 70 then 30 and finally 15 are too numerous to mention. Usually this happens as a result of poor planning on the part of the golf committee or on an over blown set of expectations.
When this happens most organizers are faced with the unenviable decision whether to cancel and forfeit their deposit or play with the 15 registered golfers. Don’t put yourself in this position.
Read on to see how 8 by 4 by 4 solves your problem!
- Tournament Consultant: Friend or Foe?
- Creating Customer Connections = C3.
- Outside the Tent - Looking In @ Marketing
- Impact Requires Effective Reach: Beyond the Basics
- Impressions that don’t impress
- To Be “Cause” or Not to Be “Cause”: How to Develop a Brand for Your Nonprofit
- Can your brand inspire positive changes in the world?